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Marketing Management
Course Description
MRKT-3010   Consumer Behaviour

The emphasis in this course is to synthesize and integrate what may be perceived as unrelated marketing facts and information to a student. Specifically, the course will bring together the demographics and psychographics of consumers to explain in a complete and comprehensive manner why consumers act and behave as they do.


Prerequisites:
MRKT-1002

Class Availability

Beginning September 1, 2018: students enrolling in Online Education courses will be required to purchase textbooks and materials at participating Campus stores or online. To review booklists and purchase textbooks, please visit bookstore.rrc.ca.

Student booklists will be available approximately 3 weeks prior to scheduled course start dates. Please ensure materials are purchased in advance, to be available for the start date.


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2019 Spring Term - Continuing Education
MRKT-3010 Consumer Behaviour
  Location: Notre Dame Campus
  • Dates
  • Class Days
  • Time
  • Instructor
  • Section
  • Cost
  •  Apr 09, 19 - May 30, 19
  • Tu Th
  • 6:00PM - 10:00PM
  • TBA
  • 179345
  • $599


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