Creative Communications
Overview
  • Two-year diploma program
  • September entry date
  • Annual application deadline: February 28
  • Laptop delivery (buy your own laptop)
  • Exchange District Campus (formerly Princess Street Campus), Winnipeg
  • Four specializations: Advertising & Marketing Communications, Journalism, Media Production, Public Relations & Communications Management
  • Work experience: two three-week industry placements   
  • Joint diploma/degree option with the University of Winnipeg
  • Credit transfer opportunities: Athabasca University
  • International applicants please visit Academic Program, Dates and Fees for a listing of programs for international students, current availability and online application instructions

Description
Creative Communications prepares you for a career in advertising and marketing communications, broadcasting, media production, journalism, public relations and communications management. The program gives you the skills and knowledge necessary to obtain an entry-level position in this wide range of communication-based jobs. 

In addition to the areas listed above, students may also take courses in digital media design for print and web, visual storytelling, creative writing, business communications, social media strategy, data analytics and brand marketing.

During your course work, you will work in a media production studio, a Foley/sound recording studio, sound editing suites as well as other dedicated lab spaces.

Watch the Creative Communications program video at the following link: https://player.vimeo.com/video/138229405

Admission Requirements

This is a special selection program. Your portfolio will be evaluated and assigned a score that reflects your potential for success in the program. If your portfolio score is within acceptable range you will be invited to attend a mandatory information session. If your portfolio score does not fall within the acceptable range, your application will be cancelled.

Offers of admittance will be made to qualified applicants based on portfolio scores in descending order until all available seats are filled. This means not all applicants whose portfolios scores fall within acceptable range and who attended the mandatory information session will be offered a seat.

Applicants not offered a seat may reapply for a future intake by submitting a new application, application fee, and new portfolio based on the portfolio specifications for that application year.

Annual application deadline: February 28

Regular Admission Requirements

  1. Grade 12
    • Submit proof of successful completion of or enrolment in Grade 12
    • Grade 12 English Literary Focus 40S or English Transactional Focus 40S is recommended
    • Due within 30 days of applying
    • If you provide proof of enrolment, your official final grades indicating successful completion must be submitted by July 15 for fall enrolment or by the deadline specified in your admission letter
    • If you completed your education outside of Canada or the United States, do not submit your international academic credentials until requested to do so.  See Regular Admission Requirement 2 for more information.
      and
  2. English Language Requirements (ELRs)
    • If you were educated outside of Canada or the United States, submit results of an English language proficiency assessment (ELPA) indicating you meet the following ELRs:
      • Language Instruction for Newcomers to Canada (LINC) Certificate - exit Canadian Language Benchmark (CLB) levels from the following RRC program:
        Academic English Program for University and College Entrance (AEPUCE*) (AEPL-1001):
        Listening 8, Speaking 8, Reading 8, Writing 8
        *Students will also require a letter of recommendation from the AEPUCE instructor to meet the English language requirement.
        LINC certificates from other courses/programs will not be accepted
        or
      • International English Language Testing System (IELTS - Academic):
        Listening 7.0, Speaking 7.0, Reading 7.0, Writing 7.0
        or
      • Canadian Test of English for Scholars and Trainees (CanTEST):
        Listening 5.0,  Speaking 5.0,  Reading 5.0,  Writing 5.0
    • Due within 30 days of applying. However, if you apply within six weeks of the start date of the program, this item is due within 5 days of applying.
    • We strongly advise you successfully complete an English language proficiency assessment (ELPA) before submitting your application to ensure you can meet the 30 day deadline.
    • ELPAs must be dated within two years of your application date.
    • After confirming you meet ELRs, the College will send you a request to submit your international academic credentials for assessment.
    • For more information, visit www.rrc.ca/credentials
      and
  3. Portfolio Submission
    • Complete a Portfolio assignment
    • Instructions will be provided when your full time program application has been accepted
    • This item will be requested by the College at a later date
      and
  4. Mandatory Program Orientation/Information Session
    • Participate in a mandatory program orientation/information session
    • This item will be requested by the College at a later date

Mature Student Admission Requirements
If you are 19 years of age or older and have been out of high school for a minimum of one year at time of application, and you do not meet the regular admission requirements, you may apply under the Mature Student admission requirements.

  1. Academic Requirement
    • Submit proof of successful completion of or enrolment in:
      • One credit of Grade 12 English 40S
    • Due within 30 days of applying.
    • If you provide proof of enrolment, your official final grades indicating successful completion must be submitted by July 15 for fall enrolment or by the deadline specified in your admission letter
    • If you completed your education outside of Canada or the United States, do not submit your international academic credentials until requested to do so.  See Regular Admission Requirement 2 for more information.
      and
  2. Meet Regular Admission Requirements 2 through 4
Who Should Enrol?
If you have strong writing, creative and technical skills and are looking for a career in communications, Creative Communications is an excellent place to start. You will learn the skills necessary to find work in your field of choice.

Next Estimated Term 1 Start Date
(subject to change)

LOCATION START DATE  

Costs (estimates only; subject to change)
Program/Student Fees
Year 1 $4,940.00
Year 2 $4,940.00
Books and Supplies
Year 1 $4,400.00 1
Year 2 $1,800.00
Program/Student Fees (International)
Year 1 $15,850.00
Year 2 $15,850.00
1 Includes estimate of $2900 for laptop purchase and $500 for a DSLR Camera.
 
Students may apply for financial assistance through the Manitoba Student Aid program. For general information on applying please call 204-945-6321 or 1-800-204-1685, or visit their website at www.manitobastudentaid.ca, which also includes an online application. For detailed information, please visit one of the RRC Student Service Centres or call 204-632-2327. Applicants requiring financial assistance should complete their student loan applications well in advance of the class start date.

Program Outline

Year 1 - Term 1 
Students take all of the foundation courses listed below at an introductory level:
    •    COMM-1161  Advertising & Marketing Communications 1          
    •    COMM-1166  Digital Media Design 1  
    •    COMM-1163  Journalism 1  
    •    COMM-1164  Media Production 1  
    •    COMM-1167  Professional Development 1  
    •    COMM-1160  Public Relations & Communication Management 1  
    •    COMM-1165  Writer’s Craft 1  

Year 1 - Term 2 
Students take all of the foundation courses listed below at an intermediate level: 
    •    COMM-2161  Advertising & Marketing Communications 2          
    •    COMM-2166  Digital Media Design 2  
    •    COMM-2163  Journalism 2  
    •    COMM-2164  Media Production 2  
    •    COMM-2167  Professional Development 2  
    •    COMM-2160  Public Relations & Communication Management 2  
    •    COMM-2165  Writer’s Craft 2  

Year 2 - Term 3
Students choose one of the four specialization streams from the list below: 

Advertising & Marketing Communications 

    •    COMM-3161  Advertising & Marketing Communications 3
    •    COMM-3051  Brand Marketing
    •    COMM-3166  Digital Media Design 3
    •    COMM-3050  Media Production for Ad and PR
    •    COMM-3165  Writer's Craft 3
    •    WRKE-3004  Work Placement 1

Journalism  

    •    COMM-3163  Journalism 3
    •    COMM-3166 Digital Media Design 3
    •    COMM-3052  Digital Storytelling 1
    •    COMM-3165  Writer's Craft 3
    •    WRKE-3004 Work Placement 1

Media Production  

    •    COMM-3164  Media Production 3
    •    COMM-3166 Digital Media Design 3
    •    COMM-3052  Digital Storytelling 1
    •    COMM-3165  Writer's Craft 3
    •    WRKE-3004 Work Placement 1

Public Relations & Communication Management 

    •    COMM-3160  Public Relations & Communication Management 3
    •    COMM-3051  Brand Marketing
    •    COMM-3166  Digital Media Design 3
    •    COMM-3050  Media Production for Ad and PR
    •    COMM-3165  Writer's Craft 3
    •    WRKE-3004  Work Placement 1

Year 2 - Term 4

Students continue in their specialization stream:

Advertising & Marketing Communications 

    •    COMM-4161  Advertising & Marketing Communications 4
    •    COMM-4166  Digital Media Design 4
    •    COMM-4002  Visual Storytelling 
    •    COMM-4001  Marketing & Data Analytics
    •    COMM-4165  Writer's Craft 4
    •    WRKE-4001  Work Placement 2

Journalism  

    •    COMM-4163  Journalism 4
    •    COMM-4166  Digital Media Design 4
    •    COMM-4052  Digital Storytelling 2
    •    COMM-4165  Writer's Craft 4
    •    WRKE-4001  Work Placement 2

Media Production   

    •    COMM-4164  Media Production 4
    •    COMM-4166  Digital Media Design 4
    •    COMM-4052  Digital Storytelling 2
    •    COMM-4165  Writer's Craft 4
    •    WRKE-4001  Work Placement 2

Public Relations & Communication Management 

    •    COMM-4160  Public Relations & Communication Management 4
    •    COMM-4166  Digital Media Design 4
    •    COMM-4002  Visual Storytelling 
    •    COMM-4001  Marketing & Data Analytics
    •    COMM-4165  Writer's Craft 4
    •    WRKE-4001  Work Placement 2

Please note: Students choose the area in which they wish to specialize towards the end of Term 2. Students must successfully complete all Term 1 and 2 courses and have a cumulative GPA of at least 2.0 to qualify for a specialization. If there are more students than available seats in a specialization, students are offered seats in order of highest cumulative grade point average. 

Program Content
YEAR 1
TERM 1 COURSE NAME CREDIT HOURS
  COMM-1160 Public Relations and Communication Management 1 4
  COMM-1161 Advertising and Marketing Communications 1 4
  COMM-1163 Journalism 1 4
  COMM-1164 Media Production 1 4
  COMM-1165 Writer's Craft 1 4
  COMM-1166 Digital Media Design 1 3
  COMM-1167 Professional Development 1 2
TERM 2 COURSE NAME CREDIT HOURS
  COMM-2160 Public Relations and Communication Management 2 4
  COMM-2161 Advertising and Marketing Communications 2 4
  COMM-2163 Journalism 2 4
  COMM-2164 Media Production 2 4
  COMM-2165 Writer's Craft 2 4
  COMM-2166 Digital Media Design 2 3
  COMM-2167 Professional Development 2 2
YEAR 2
TERM 3 COURSE NAME CREDIT HOURS
  COMM-3165 Writer's Craft 3 4
  COMM-3166 Digital Media Design 3 3
  WRKE-3004 Work Placement 1 3
Electives    
  COMM-3050 Media Production for Advertising and Public Relations 3
  COMM-3051 Brand Marketing 2
  COMM-3052 Digital Storytelling 1 5
  COMM-3160 Public Relations and Communication Management 3 8
  COMM-3161 Advertising and Marketing Communications 3 8
  COMM-3163 Journalism 3 8
  COMM-3164 Media Production 3 8
TERM 4 COURSE NAME CREDIT HOURS
  COMM-4165 Writer's Craft 4 4
  COMM-4166 Digital Media Design 4 3
  WRKE-4001 Work Placement 2 3
Electives    
  COMM-4001 Marketing: Data and Analytics 3
  COMM-4002 Visual Storytelling 3
  COMM-4052 Digital Storytelling 2 6
  COMM-4160 PR and Communications Mgmt 4 8
  COMM-4161 Advertising and Marketing Communications 4 8
  COMM-4163 Journalism 4 8
  COMM-4164 Media Production 4 8
 
Course Descriptions
COMM-1160 Public Relations and Communication Management 1
Students learn the basics of public opinion, ethics, persuasion, and how to create high impact messages. Students use creative thinking to create understanding - through news media, social media, and traditional media.
 
COMM-1161 Advertising and Marketing Communications 1
This course is an introduction to the business of advertising and marketing, including branding, promotion, and creative writing. Students will concentrate on producing traditional, "interruption-based" advertising, learning the difference between interruptions (where it's been) and destinations (where it's going). The course also provides an introduction to industry regulation and guidelines.
 
COMM-1163 Journalism 1
Students will learn the basic tools of journalism, lively interviewing and concise writing. They will be exposed to how professional journalists think through the study and dissection of news and other journalistic articles. Students will use their developing reporting skills to write and edit their own journalism.
 
COMM-1164 Media Production 1
In this course, students will learn how to present on-camera, how to use a digital single-lens reflex camera (DSLR), and basic photography techniques. Students will get hands-on training using additional video and audio recording equipment. Emphasis will be placed on organization and teamwork, along with the creative and technical aspects inherent to video and audio production.
 
COMM-1165 Writer's Craft 1
Students will apply the conventions of grammar, spelling and punctuation, learn to read purposefully, write with clarity and economy, and apply documentation conventions. Students will produce business communications, such as emails, resumes and reports, using word processing software. In addition, students will discuss the concept of intellectual property and how it is applied in college and in the workplace.
 
COMM-1166 Digital Media Design 1
This course will give students practical knowledge and skills, using digital media application programs, to layout, design and produce basic level communication media for print and web publishing. Students will create communication media using page layout software for print and web purposes, edit pixel-based images using image-editing software for print and web publication purposes, apply graphic design techniques to produce documents for print and web publishing, and manage project and digital files for print and web publishing projects.
 
COMM-1167 Professional Development 1
Students will analyze how employability skills affect success in the field of communications and identify personal strengths and areas of growth. Topics will include professional behavior, effective listening and note taking, stress management and self care, time management, integrating feedback into work, and self evaluation.
 
COMM-2160 Public Relations and Communication Management 2
Students learn the fundamentals of building a strategic approach to a communication problem - from research and analysis to choosing the right communication tactics for the job and measuring results. Then, they build on their knowledge of common Public Relations roles in exploring how practitioners apply that strategic approach to solve common organizational challenges of various kinds. The course is delivered through classroom discussion, readings, individual and group projects.
Prerequisites:
COMM-1160 COMM-1161 COMM-1163 COMM-1164 COMM-1165 COMM-1166 COMM-1167
 
COMM-2161 Advertising and Marketing Communications 2
Students focus on compelling online destinations across paid, earned, shared, and owned (PESO) media for branded content, native and social in-stream advertising, and search. They will learn the process of "story mining" to uncover and implement a content strategy that resonates with consumers, and apply the key components of creating a compelling content-marketing video. This course also covers how to identify, reach, and attract the right consumers for content by using analytics tools to measure the impact of audience outreach.
Prerequisites:
COMM-1160 COMM-1161 COMM-1163 COMM-1164 COMM-1165 COMM-1166 COMM-1167
 
COMM-2163 Journalism 2
Students will explore and develop stories for different forms of journalistic presentation and assess which works best for different kinds of information. They will study media and copyright law. Learning best practices for ethical decision-making is a key component of this course. Students will be exposed to unfamiliar environments, and write stories based on what they find out through research, observation and other reporting skills.
Prerequisites:
COMM-1160 COMM-1161 COMM-1163 COMM-1164 COMM-1165 COMM-1166 COMM-1167
 
COMM-2164 Media Production 2
Students will be introduced to the video studio, equipment, and the roles of studio production personnel. Students will learn video editing and media production theory, and expand their experience using DSLR cameras and video editing software. Basic podcasting will be introduced, including creating and maintaining a digital download/Really Simple Syndication (RSS) podcast feed. Students will learn hosting and voiceover techniques to create a professional on-air product.
Prerequisites:
COMM-1160 COMM-1161 COMM-1163 COMM-1164 COMM-1165 COMM-1166 COMM-1167
 
COMM-2165 Writer's Craft 2
Students will develop their creative process through the writing of fiction and non-fiction stories based on their original ideas. They will bring ideas from concept to reality with the writing and development of multiple drafts. Students will apply the principles of narrative craft by writing, revising, analyzing, and giving feedback on the stories written by themselves, their peers, and professionals.
Prerequisites:
COMM-1160 COMM-1161 COMM-1163 COMM-1164 COMM-1165 COMM-1166 COMM-1167
 
COMM-2166 Digital Media Design 2
This course will give students working knowledge and skills in using digital media application programs to layout, design and produce intermediate level media for print and web publishing. Students will create documents using page layout software for multi-page or interactive print and web publishing purposes, edit pixel-based images using image-editing software for multi-page or interactive print and web publishing purposes, and apply graphic design techniques to produce documents that are legible and navigable in multiple media platforms.
Prerequisites:
COMM-1160 COMM-1161 COMM-1163 COMM-1164 COMM-1165 COMM-1166 COMM-1167
 
COMM-2167 Professional Development 2
Students will learn professional techniques that can be applied to their program studies and future careers in the communication industry. Topics to be covered include resolving conflict, working as a team, solving problems and applying critical thinking skills.
Prerequisites:
COMM-1160 COMM-1161 COMM-1163 COMM-1164 COMM-1165 COMM-1166 COMM-1167
 
COMM-3050 Media Production for Advertising and Public Relations
In this hands-on course, students will use DSLR cameras, microphones, lighting equipment, and apply professional editing and post-production techniques using video editing software and equipment. Particular emphasis will be placed on corporate video production and the role of the producer. Students will develop performance skills related to voicing commercials, public service announcements and promotions. They will also write radio proposals and plan radio contests and promotional events.
Prerequisites:
COMM-2164
 
COMM-3051 Brand Marketing
This course places an emphasis on brand marketing planning and strategy using a consumercentric approach. Students will discover the processes used in brand development and how it ties to marketing plans, the marketing mix, and competitive forces. Students will learn how to analyze, position and market a brand, and enhance the brand experience. Students will also create an integrated marketing communications plan for a client.
Prerequisites:
COMM-2161
 
COMM-3052 Digital Storytelling 1
Students will learn the basics of producing compelling, accurate and technically sound local stories for online, mobile, radio and television. They will work on news judgement, interview skills, writing to visuals and sounds, editing, shooting, voicing, and on-camera presentation. They will also learn how to run a studio and control room, build graphics, and produce line-ups with news software. Additionally, students will use social media to tease and promote stories.
Prerequisites:
COMM-2164
 
COMM-3160 Public Relations and Communication Management 3
Communication Management is the practice of using strategic, creative problem-solving to achieve an organization's objectives. This course provides a more detailed and nuanced view of the practice of Public Relations (PR), and begins to put the principles, tools and approaches of strategic, ethical PR to work. Students examine the differing informational needs of stakeholders in business, government and non-profit organizations, and create strategic communications to engage them using a range of digital and traditional media.
Prerequisites:
COMM-2160 COMM-2161 COMM-2163 COMM-2164 COMM-2165 COMM-2166 COMM-2167
 
COMM-3161 Advertising and Marketing Communications 3
This courses focuses on advertising and content in a campaign context. Students will develop and execute creative campaign ideas that can be integrated across traditional and new marketing environments, and will deepen their understanding of strategy, brand promotion, and client relations. Working with real clients with campaign-based objectives, students will have the opportunity to present and justify their work.
Prerequisites:
COMM-2160 COMM-2161 COMM-2163 COMM-2164 COMM-2165 COMM-2166 COMM-2167
 
COMM-3163 Journalism 3
Students will learn advanced reporting tools and story idea development. They will study the workings of freedom of information legislation and file requests to develop publishable and original stories. They will study the character and professional habits of professional journalists. Students will write stories sourced from police and the law courts. Students will also develop photojournalism acumen, learning how to illustrate their stories with still images.
Prerequisites:
COMM-2160 COMM-2161 COMM-2163 COMM-2164 COMM-2165 COMM-2166 COMM-2167
 
COMM-3164 Media Production 3
Students will expand their experience to include professional videography and field audio techniques, along with advanced post-production using video editing software. Using DSLR and High Definition cameras, this hands-on course covers audio and the use of microphones, lighting for video, and storytelling techniques. Students will continue to build on their audio production skills by recording and producing more complex sound projects. Particular emphasis will be placed on the role of a corporate video producer and how to freelance in the industry.
Prerequisites:
COMM-2160 COMM-2161 COMM-2163 COMM-2164 COMM-2165 COMM-2166 COMM-2167
 
COMM-3165 Writer's Craft 3
Students will hone their critical thinking and media literacy skills through discussing and analyzing the stated and unstated meanings of a variety of texts. They will examine how contextual variations such as genre, medium, and audience affect writing choices, and will adapt their writing for different rhetorical contexts. Students will also learn basic primary and secondary research techniques and processes, and apply research to written projects.
Prerequisites:
COMM-2165
 
COMM-3166 Digital Media Design 3
This course will give students intermediate working knowledge and skills using digital media application programs to create and edit graphic effects for video and web applications. Students will edit pixel-based images to create effects, graphics and illustrations for video and web applications, build simple websites using multiple web platforms, create interactive documents for web and e-publishing, repurpose print articles and photographs for web publishing applications, incorporate social media platforms into websites, and manage web content using content management systems.
Prerequisites:
COMM-2166
 
COMM-4001 Marketing: Data and Analytics
Students will learn how digital technology is used to inform and shape digital marketing strategy. The course focuses on online data - what it is and how to find it, analyze it, and use it to make decisions. Students will explore current approaches to search engine optimization and search engine marketing, web traffic analysis, database marketing, and social media management, and the ways they are used to establish marketing goals and measure success.
Prerequisites:
COMM-3051
 
COMM-4002 Visual Storytelling
This course trains students to tackle news, documentary and event photography and familiarizes them with the techniques used by working photojournalists and visual storytellers in the field. Students will learn through hands-on photography practice. They will photograph a wide range of editorial assignments. They will learn professional strategies for how to problem-solve when a photo subject asks: 'What do you want me to do?'
Prerequisites:
COMM-3050
 
COMM-4052 Digital Storytelling 2
Students will work as a team in a fast-paced, deadline-driven production environment to produce weekly digital content for television, radio and a variety of online platforms. They will cover story topics from all angles and viewpoints and will act as producers, on-air hosts, videographers, control room operators and technicians. Students will also tease and promote stories on social media.
Prerequisites:
COMM-3052
 
COMM-4160 PR and Communications Mgmt 4
In this course, students take a more in-depth look at the most common organizational needs that Public Relations/Communication Management (PR/CM) strategies address beyond promotions, and will use the knowledge and skills that they have built to create solutions. Students put large-scale communication plans into action, using project management skills to manage deliverables and demonstrate professional client service. They build on media relations foundations to practice advanced interview techniques. Students also prepare to effectively apply for jobs in professional PR.
Prerequisites:
COMM-3160
 
COMM-4161 Advertising and Marketing Communications 4
This course challenges students to use their critical thinking skills to tackle an array of higher complexity marketing communications tools for different audiences, platforms and clients. Students will enhance their knowledge of digital strategy, content marketing and the user experience, and prepare a portfolio that demonstrates the broad range of skills they have acquired. In this course, there’s a particular focus on innovation, technical execution, and the ability to problem solve independently.
Prerequisites:
COMM-3161
 
COMM-4163 Journalism 4
Students will study and practice incorporating advanced narrative non-fiction writing techniques into their written work. They will learn the principles of writing solid opinion editorials and analysis. Students will develop digital presentation methods to reach social media audiences. Students will design and build portfolio websites aimed at prospective employers. Creating long-form photojournalism stories will help students hone their camera and visual storytelling skills.
Prerequisites:
COMM-3163
 
COMM-4164 Media Production 4
In this hands-on course, students will write and produce a broadcast quality documentary series for a client. They will learn how to shoot in front of a green screen and use industry-specific software to create motion graphics. Students will edit audio and record sound in a Foley studio. They will learn how to work independently as a freelance video producer, videographer and editor.
Prerequisites:
COMM-3164
 
COMM-4165 Writer's Craft 4
Students will read with an eye for evaluation and critique and then produce written reviews and criticism. Students will edit the work of peers. They will learn how arguments are structured and practice constructing arguments. They will apply their research, writing, and critical thinking skills to a substantial research project.
Prerequisites:
COMM-3165
 
COMM-4166 Digital Media Design 4
Students will plan, create and manage basic websites for communication initiatives using digital media application programs. They will develop innovative web content for specific communication initiatives. Using image-editing software, the students will produce and edit advanced pixel-based images in order to create effects, graphics and illustrations for web applications. Students will incorporate basic html code into websites, and generate interactive media portfolios of personal work for self-promotion.
Prerequisites:
COMM-3166
 
WRKE-3004 Work Placement 1
Academic Requisites/Eligibility:

a) Successfully completed all first-year courses;
b) Maintained a GPA of 2.0 or better in the program;
c) Completed all coursework to date (no missing assignments);
d) Enrolled in one of the four specializations and maintained a grade of C or better in that specialization;
e) Demonstrated workplace readiness through consistently professional conduct throughout the program. These requirements apply right up to the start of the work placement. An arranged placement may be canceled should a student fail to fulfill the eligibility requirements.

Work Placement 1 is the first of two opportunities for a student to gain workplace experience in the communications industry. The three-week placement allows students to apply the skills they develop in the Creative Communications program, get professional feedback on their abilities in the workplace, determine specific areas of interest in the communications industry, and test their skills against the demands of the workplace.
Prerequisites:
COMM-2160 COMM-2161 COMM-2163 COMM-2164 COMM-2165 COMM-2166 COMM-2167
 
WRKE-4001 Work Placement 2
Academic Requisites/Eligibility:

a) Successfully completed all semester three courses to date;
b) Completed Work Placement 1 satisfactorily, as defined by your placement advisor and host supervisor;
b) Maintained a GPA of 2.0 or better in the program;
c) Completed all coursework to date (no missing assignments);
d) Enrolled in one of the four specializations and maintained a grade of C or better in that specialization;
e) Demonstrated workplace readiness through consistently professional conduct throughout the program.

These requirements apply right up to the start of the work placement. An arranged placement may be canceled should a student fail to fulfill the eligibility requirements. Work Placement 2 is the second opportunity for students to gain workplace experience in the communications industry. The three-week placement allows students to apply the skills they develop in the Creative Communications program, get professional feedback on their abilities in the workplace, determine their specific areas of interest in the communications industry, and test their skills against the demands of the workplace.
Prerequisites:
All term 3 courses in the relevant program stream need to be completed prior to taking WRKE-4001.
 

Laptop Delivery

All students in the Creative Communications program are required to supply their own MacBook Pro 15-inch laptop computer that is capable of running the latest Mac OSX and current Adobe Cloud software. Smaller screens are not recommended based on the types of editing work students perform on their laptops. Red River College will provide necessary software, including Adobe Creative Cloud and Microsoft Office, which is included in the program tuition and fees.

The use of laptop computers is an integral part of this program. It will enhance your learning and competitiveness in the job market. This universal-access approach to learning is a shared one between students and the College. Laptop and software specifications will be provided after you are accepted into the program to ensure the laptop complies with the program requirements, and will interface with RRC software and equipment.

Do not purchase a laptop until you have been accepted for the program. 

The College will also provide information about software, network access, and help desk support if you require assistance. You will have on-campus access to e-mail, College networks, and the Internet.

Off-campus access to the Internet is the responsibility of the student.

Students are also required to have a DSLR camera that can shoot HD video and can use interchangeable lens'. Specifications regarding the DSLR camera, as well as other required supplies and equipment, will be provided after applicants have been accepted into the program.

Majors
In Year 2, you choose one of the four program majors: Advertising, Journalism, Media Production or Public Relations & Communication Management.
Transfer Credit Opportunities

Athabasca University

  • Credits toward a Bachelor of Professional Arts - Communications Studies
Other Information

The Creative Communications program has a special selection process. Applicants must demonstrate through a portfolio submission that they have good English language skills, an aptitude for writing, and the ability to communicate what’s happening in the world around us. This evaluation process ensures that you have the knowledge and potential to perform well in the program and in a future career in the communications industry.

The Application
After reviewing the program admission requirements, submit a full-time program online application at www.rrc.ca/apply  Paper applications are also available at www.rrc.ca/apply or at any RRC Student Service Centre, but are not recommended.

The Portfolio Submission
After meeting admission requirements 1 through 3, you will be provided with written instructions for the portfolio and it's submission deadline which is typically in mid-April. Late, incomplete, misdirected, or improperly packaged submissions will not be accepted, so it's a good idea to pay close attention to detail in the instructions, and submit your work to the correct location well before the deadline. Due to the high volume of applications, we are unable to return any part of your portfolio submission, so it’s most important that you do not submit originals or your only copy of an item. 

The portfolio submission is your opportunity to show us your experience with some of the writing styles and other means of communication we emphasize in the Creative Communications program. The ideal portfolio presents good writing skills, the ability to communicate in a variety of ways, creativity, effort, accuracy and professionalism.

The portfolio submission changes every year, and may include:

Résumé and Readiness Statement: This would include an up-to-date résumé prepared for this application, together with a readiness statement of approximately 500 words describing what you have done to prepare yourself to be successful in the Creative Communications program, and why you would like to take the program. The résumé and readiness statements would be evaluated for content, organization, and writing proficiency.

Photographic Essay: You would personally shoot a series of five photographs specifically for this assignment that are related by a central theme. Themes may include architecture, nature, portraits, places, a story, or your own creative concept. The Photo Essays would be evaluated for concept, creativity, originality, composition, quality of image, effort, and presentation. 

Writing Assignments: You would be given a series of short writing exercises to complete. Specific instructions would be provided. The work would be evaluated for content, structure, creativity, originality, clarity, accuracy, and writing proficiency.

Work Portfolio: The work portfolio is your opportunity to show us that you are already experienced in some of the writing styles and other means of communication that Creative Communications emphasizes. You could supply up to three different examples of work for evaluation. If you don’t have examples of work to submit, you could create them specifically for this portfolio.

For example, you could write 

  • a review of a book, music, film, play, video game, app, graphic novel, restaurant, product, etc. 
  • a profile about a sport, sports team, an athlete, a celebrity, public figure, etc. 
  • about something topical that’s in the news 
  • a travelogue about a place you’ve visited or a trip you’ve taken, or write about your home town 
  • about a personal interest or hobby
The portfolio submissions are evaluated by the Creative Communications faculty. Applicant portfolios are ranked in order of score. Applicants are offered seats beginning with the highest score.

Program Orientation / Information Session
All applicants receive an e-mail notification from RRC in mid-May indicating whether or not they will be invited to the mandatory information session.  Successful applicants will be asked to participate in a two-hour information session in Winnipeg, in mid to late May. The session provides an opportunity for faculty to review the program calendar, guidelines, equipment, software and material requirements, recommendations to prepare to begin the program, and for applicants to ask any questions they may have.

There are limited seats for the Creative Communications program. Following the Information session, applicants will receive an e-mail indicating if they are being offered a seat.

Applicants not offered a seat may reapply for a future intake by submitting a new application, application fee, and new portfolio based on the portfolio specifications for that application year.

Joint Programs

Red River College / University of Winnipeg
Red River College, in cooperation with the University of Winnipeg, offers a diploma/degree program. The programs are separate from each other - the agreement between the two schools is that the U of W will accept the RRC Creative Communications diploma as transfer of 48 credit hours towards their 4-year Bachelor of Arts Degree in Communication.

You must apply to University of Winnipeg and Red River College separately and meet the admission requirements for both the U of W and RRC’s Creative Communications program. You may start at the U of W without having applied or been accepted to RRC.

RRC does not reserve seats for joint degree students. You are advised to apply to the RRC start date you wish to attend once it is advertised on RRC’s website at www.rrc.ca/cre  The annual application intake opens on March 1 and closes the following February 28.  For example, for the Fall 2019 start date applications will be accepted between March 1, 2018 and February 28, 2019.

No preferential treatment is given to those who have already attended the U of W, or plan to attend the U of W. Enrolling in the joint diploma/degree program is completely optional.

Benefits of the joint diploma/degree program
The joint diploma/degree program offers you the opportunity to get both a four-year BA degree with a major in Communications from the University of Winnipeg, and a two-year Creative Communications Diploma from Red River College. Normally, a 4-year degree requires the completion of 120 credit hours of university course work. This joint program offers you the possibility of receiving the 4-year degree by taking 72 credit hours of course work at the University of Winnipeg, and the remaining 48 credit hours required for the degree in the two year Creative Communications diploma program at RRC. It offers you the opportunity to get both a degree and a diploma in Communications at the same time, as well as experience what both university and college have to offer. 

Timeframe
It’s recommended (but not required) to attend the U of W first, followed by RRC. The RRC Creative Communications program offers opportunities for work placement and learning up-to-date technology, which can be helpful when looking for work immediately after you graduate. Students can opt to spend two to three years at the University of Winnipeg first, completing the 72 credit hours of required courses, and then take the two year Creative Communications program at Red River College. Students would then transfer the RRC Creative Communications diploma to the U of W for 48 credit hours, and graduate from both schools at the same time.

University course guidelines
There are strict guidelines regarding the courses required for the U of W portion of the joint degree program. U of W joint degree students must choose one of four course cluster areas for their communication degree: Human Relations; Marketing & Business; Performance & Production; Politics, Ethics & Culture. It is recommended that applicants make an appointment with an academic advisor at the U of W to discuss their academic plan to ensure they are meeting all requirements of the U of W program. The RRC Creative Communications diploma program is the same curriculum regardless of whether a student is in the joint degree or not.




Employment Potential

Creative Communications has an excellent reputation in the community, and graduates have had much success in finding work in their chosen fields. Past employment records show that a high percentage of graduates are working in program-related fields in Manitoba, other provinces, and other countries. In all areas there are growing opportunities online.

Graduates with a journalism specialization may find employment in writing or editing for newspapers and magazines (print and online); researching, writing and presenting content for broadcast on online, radio and/or television platforms; creating content for other media.

Graduates with an advertising and marketing communications specialization look to futures with advertising agencies, small businesses, corporate offices or government departments, where they work as copywriters, media strategists, marketing coordinators, business managers, or client service representatives.

Graduates with a media production specialization have career possibilities creating content for online, television and radio platforms. Positions in media production can include communication departments in large companies or government, communication firms, production studios, TV newsrooms or programs, radio stations, web-based companies, or freelance videography.

Graduates with a public relations and business communication specialization are prepared for managing all aspects of communications for an organization, business, corporation or government office, including community, media and internal relations, as well as social media strategy.

To find out more about these fields, you could contact people who work as writers, journalists, public relations or communication practitioners, media producers, broadcasters, or technicians in the communications field.

Contact Information

For general information about this program or how to apply, contact Enrollment Services at 204-632-2327.

For detailed program information, contact:

Tracey Seida
Coordinator, Creative Communications
Red River College
W302 - 160 Princess Street
204-949-8339
E-mail: tseida@rrc.ca

For information about the University of Winnipeg joint degree, contact:

Admissions Officer
University of Winnipeg
204-786-9741

Jaqueline McLeod Rogers
Director, Rhetoric, Writing, & Communication Department
University of Winnipeg
204-786-9269
E-mail: j.mcleod-rogers@uwinnipeg.ca

Advisory Committee
The Creative Communications program meets with, and is advised by, a committee made up of local professionals from all areas of the communications industry to ensure the program curriculum enables our student to find employment after graduation.