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Creative Communications
Program Outline

Year 1 - Term 1 
Students take all of the foundation courses listed below at an introductory level:
    •    COMM-1161  Advertising & Marketing Communications 1          
    •    COMM-1166  Digital Media Design 1  
    •    COMM-1163  Journalism 1  
    •    COMM-1164  Media Production 1  
    •    COMM-1167  Professional Development 1  
    •    COMM-1160  Public Relations & Communication Management 1  
    •    COMM-1165  Writer’s Craft 1  

Year 1 - Term 2 
Students take all of the foundation courses listed below at an intermediate level: 
    •    COMM-2161  Advertising & Marketing Communications 2          
    •    COMM-2166  Digital Media Design 2  
    •    COMM-2163  Journalism 2  
    •    COMM-2164  Media Production 2  
    •    COMM-2167  Professional Development 2  
    •    COMM-2160  Public Relations & Communication Management 2  
    •    COMM-2165  Writer’s Craft 2  

Year 2 - Term 3
Students choose one of the four specialization streams from the list below: 

Advertising & Marketing Communications 

    •    COMM-3161  Advertising & Marketing Communications 3
    •    COMM-3051  Brand Marketing
    •    COMM-3166  Digital Media Design 3
    •    COMM-3050  Media Production for Ad and PR
    •    COMM-3165  Writer's Craft 3
    •    WRKE-3004  Work Placement 1

Journalism  

    •    COMM-3163  Journalism 3
    •    COMM-3166 Digital Media Design 3
    •    COMM-3052  Digital Storytelling 1
    •    COMM-3165  Writer's Craft 3
    •    WRKE-3004 Work Placement 1

Media Production  

    •    COMM-3164  Media Production 3
    •    COMM-3166 Digital Media Design 3
    •    COMM-3052  Digital Storytelling 1
    •    COMM-3165  Writer's Craft 3
    •    WRKE-3004 Work Placement 1

Public Relations & Communication Management 

    •    COMM-3160  Public Relations & Communication Management 3
    •    COMM-3051  Brand Marketing
    •    COMM-3166  Digital Media Design 3
    •    COMM-3050  Media Production for Ad and PR
    •    COMM-3165  Writer's Craft 3
    •    WRKE-3004  Work Placement 1

Year 2 - Term 4

Students continue in their specialization stream:

Advertising & Marketing Communications 

    •    COMM-4161  Advertising & Marketing Communications 4
    •    COMM-4166  Digital Media Design 4
    •    COMM-4002  Visual Storytelling 
    •    COMM-4001  Marketing & Data Analytics
    •    COMM-4165  Writer's Craft 4
    •    WRKE-4001  Work Placement 2

Journalism  

    •    COMM-4163  Journalism 4
    •    COMM-4166  Digital Media Design 4
    •    COMM-4052  Digital Storytelling 2
    •    COMM-4165  Writer's Craft 4
    •    WRKE-4001  Work Placement 2

Media Production   

    •    COMM-4164  Media Production 4
    •    COMM-4166  Digital Media Design 4
    •    COMM-4052  Digital Storytelling 2
    •    COMM-4165  Writer's Craft 4
    •    WRKE-4001  Work Placement 2

Public Relations & Communication Management 

    •    COMM-4160  Public Relations & Communication Management 4
    •    COMM-4166  Digital Media Design 4
    •    COMM-4002  Visual Storytelling 
    •    COMM-4001  Marketing & Data Analytics
    •    COMM-4165  Writer's Craft 4
    •    WRKE-4001  Work Placement 2

Please note: Students choose the area in which they wish to specialize towards the end of Term 2. Students must successfully complete all Term 1 and 2 courses and have a cumulative GPA of at least 2.0 to qualify for a specialization. If there are more students than available seats in a specialization, students are offered seats in order of highest cumulative grade point average. 
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